LP Portal · White-Label

Your LPs Should See Your Brand, Not Your Software Vendor

Every touchpoint with your LPs reinforces your brand — or someone else's. Archstone's white-label LP portal puts your logo, colors, fund name, and custom domain on every page your investors see. No “Powered by” badges. No third-party branding. Just your fund, presented professionally.

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You spent years building your brand. Your LP portal should reflect it.

Your LP commits $500K to your fund. You send them a login link. They land on a portal that says “Powered by [Some Platform]” at the bottom of every page. The colors are wrong. The logo is generic. The domain is investor.someplatform.com/your-fund-name. This is how most fund platforms work, and it's how most emerging GPs inadvertently undermine the institutional image they've worked to build.

Your LPs chose you because they believe in your thesis, your track record, and your professionalism. The investor portal is one of the most frequent touchpoints in the GP-LP relationship — it's where LPs check their capital account, download K-1s, read quarterly reports, and review capital calls. Every visit should reinforce confidence in your fund, not remind them that you're using third-party software.

Archstone's white-label portal lets you customize everything your LPs see. Upload your fund logo. Set your brand colors. Add your fund name and support email. Connect a custom domain so your portal lives at investors.yourfund.com, not a subdomain of someone else's product. The result is an investor experience that feels purpose-built for your fund — because it is.

Complete brand control over your LP experience

Custom domain routing

Point your own domain (investors.yourfund.com) to the LP portal. Archstone handles the SSL certificate and routing. Your LPs never see an Archstone URL — the entire experience lives on your domain with domain-level caching for fast load times.

Logo and brand colors

Upload your fund logo and set a primary brand color. Both are applied across the portal — login page, navigation, headers, buttons, and email communications. Your LPs see a cohesive brand experience from the first magic link email to every portal page.

Fund name and support email

Set the fund name that appears throughout the portal and a support email address for LP inquiries. When an LP has a question, the contact link goes to your team — not to Archstone support. The portal is your product, not ours.

No third-party branding

No “Powered by Archstone” footer. No platform logos. No referral links. The white-label portal is completely unbranded from Archstone's perspective. Your LPs interact with your fund's brand exclusively.

Branded email communications

Magic link login emails, capital call notices, quarterly report notifications, and K-1 distribution emails all carry your fund branding. LPs receive communications that look like they came from your team, because they did.

Multi-fund support

Running Fund I and Fund II? Each fund can have its own white-label configuration — different logos, colors, and domains. LPs who invest across multiple funds see the appropriate branding for each one.

What white-labeling looks like elsewhere

Juniper Square

Enterprise tier, custom pricing

White-labeling is available but only on their enterprise plan, which starts at $18K+/year. Custom domain support requires a separate implementation engagement. Out of reach for most emerging managers.

Carta

Not available for fund admin

Carta's investor portal carries Carta branding throughout. There is no white-label option for fund administration customers. Your LPs see Carta's logo and colors on every page.

Archstone

Included on Pro plan

Full white-label LP portal — custom domain, logo, colors, fund name, and support email — is included in the Pro plan at $497/mo. No enterprise tier required. No implementation fees. Configure it yourself in settings.

Frequently asked questions

How do I set up a custom domain?

Go to Settings and enter your custom domain (e.g., investors.yourfund.com). Add the CNAME record we provide to your DNS settings. Archstone handles SSL provisioning and routing automatically. Most setups are complete within minutes.

Is white-labeling available on the Starter plan?

Custom domain routing and full white-label branding are available on the Pro plan ($497/mo). The Starter plan includes basic LP portal functionality with Archstone branding.

Can LPs tell they're using Archstone?

With white-label enabled, LPs see only your branding — your logo, your colors, your domain, and your fund name. There are no Archstone logos, links, or references visible to investors. The portal appears to be a custom-built product for your fund.

Does the custom domain affect LP login links?

Yes. Once your custom domain is configured, all magic link login emails use your domain. LPs click a link to investors.yourfund.com, not to archstone.app. The entire authentication flow is branded to your fund.

More LP Portal capabilities

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